Iridium — AI marketing intelligence

The AI that runs our growth

Iridium is the marketing intelligence platform Elemt built to grow its own storefronts — now part of the platform. It watches every channel, predicts what campaigns will do, and tells you where the next dollar should go.

Iridium dashboard — revenue, channels, AI daily brief

The Iridium dashboard in sandbox mode — revenue, channel performance, AI daily brief, and task board in one view.

What it does

Less reporting. More deciding.

Most marketing analytics describe last month. Iridium is built to change next month.

Anomaly detection

Spots drops in approvals, traffic, or conversion the moment they happen — before they show up in a quarterly review.

Predictive budget allocation

Recommends where to shift spend across channels based on predicted return, not last-click guesswork.

Campaign outcome prediction

Forecasts campaign performance before launch so weak creative and wrong audiences get caught early.

Full-funnel ecommerce analytics

Complete event-level funnels — from ad impression to repeat top-up — plus competitive intelligence on your market.

Proven on our own revenue first

Iridium runs Elemt's own storefront growth every day. Cobalt operators get the same engine behind their brand.

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