May 31, 2023
TSTT, one of the leading and most advanced communications service providers in Trinidad and Tobago, are deploying wireless and fiber-optic networks, providing subscribers with voice, data and multimedia capabilities. TSTT's vision is to become the standard in cutting edge telecom services in Trinidad and Tobago, enriching the lives of over half a million Trinidadians, and is committed to delivering innovative solutions that meet the evolving needs of its customers. In order to fulfill that commitment, TSTT has deployed Argon, Elemt's new point of sale solution. This whitepaper outlines some of the problems faced by TSTT and their bMobile authorized channel partners. This whitepaper will also address how Argon’s deployment solves these problems by providing: a secure, efficient, and transparent PoS platform that enables TSTT to fully track and manage their progress on targets and KPIs set for their channel partners.
After researching in-store wait times and analyzing customer behaviors during peak traffic hours, as well as diving into challenges brought up by TSTT and their partners directly, we identified a few key challenges that needed to be addressed with our solution.
- One of TSTT's targets was to increase its product offering by adding data plans and bundles to its catalog. Prior to Argon, customers had to take unnecessary steps to purchase data bundles, as they were required to top-up their phones with mobile credit, and then convert that credit into plans by using mobile dialing codes.
- TSTT also required improved visibility on the platform and added administrative features for their channel partners.
- The previous platform used by TSTT had multiple UX issues that would delay processing times and would keep customers in line longer. During peak hours this resulted in frustrated clients that could not be served in a timely fashion. Additionally, the training process for the channel partners and store clerks to use the POS system was complicated and time consuming.
- TSTT’s channel partners were unable to process multiple transactions at once, resulting in increased wait times for clients that had multiple mobile phones to recharge.
- TSTT was unable to ensure that reconciliation and monetary accounting for movement of products within their systems were accurate, traceable, and representative of actual cash collected. In other words, tracking and reporting each of their channel partners was a major issue that had to be addressed.
Argon is a Point of Sale system that has web-based, real-time transaction processing capabilities to support the distribution and retail of products, both on web and native applications. Features include:
- State-of-the-art system that is fully compatible with any device.
- Cloud-based platform that can be accessed anywhere, allowing for remote management and monitoring.
- Designed to scale with the size of the business, capable of handling large volumes of data.
- Fully branded and customizable to meet the specific needs of different businesses and industries.
- Minimal upfront investment with hardware and software, as all the platform is cloud-based and fully accessible with a computer, mobile phone or tablet.
The platform also allows store owners to create and manage user accounts, limiting access to sensitive information and functionality. Users are able to create IP-based permissions, restricting certain access and actions to specific IP addresses within the organization. Unique login credentials per user required, all transactions processed under those credentials are linked to that specific user, making it easy to record audit trails.
Argon supports the ability to process multiple items in the same transaction, making it quicker and easier for store clerks to serve large amounts of customers during peak hours. So clients who are looking to recharge more than one mobile phone, can do so with one quick transaction. It allows the option to purchase data bundles and plans directly, removing the prior need to purchase top up first and then transfer that balance into a data plan. The platform is designed to work seamlessly on mobile phones, computers or tablets, enabling users to complete transactions in just a few clicks.
Argon provides transparency for TSTT to manage its authorized channel partners more closely, pushing to reach targets while creating incentives for specific products. The platform allows store owners to view their sales data and track their progress towards meeting their goals. This information is then used by TSTT to identify top-performing partners and drive others to increase their sales.
Argon is designed to be compatible with any computer, tablet, or mobile device, making it easier and less expensive for retail stores to deploy. The platform is also user-friendly, requiring minimal training for store clerks to use. Typically only requiring 1 training session, expediting the rollout process.
TSTT/bmobile has already begun deploying Argon to its Authorized bmobile Dealers nationwide. The platform, fully branded and customized to the needs of TSTT, took a rollout time of only 6 weeks. Argon can be deployed in as little as 4 weeks depending on the level of customization required by our customers.
For more information please reach out to our Marketing Manager:
Matt Oliveira
moliveira@elemt.co
(978) 549-0308
January 24, 2024
As we bid farewell to last year, we're excited to share with you the findings from our comprehensive Cobalt Platform End-of-Year Survey, offering valuable insights into the preferences and behaviors of our esteemed Cobalt clients and the clients they in turn host on the platform.
Cobalt Platform:
The Cobalt Platform is a state-of-the-art whitelabel website solution designed to empower mobile operators globally. This innovative platform enables mobile operators to effortlessly sell prepaid airtime and a variety of other products through a fully developed whitelabel site.
Top-up Frequency Insights:
Understanding the top-up habits of your customers is crucial. Cobalt users have seen a pattern of 46% of their user bases topping up once a month. Exploring these distinctions helps both our clients to identify patterns and create plans of actions based on those patterns, as well as helps us be able to tailor our services to meet each client’s diverse needs.
Preferred Platforms:
The battle of platforms reveals that mobile web reigns supreme, claiming 60% preference from Cobalt users as a whole. Additionally, we observe nuanced inclinations towards website usage on computers and native apps, providing valuable insights for platform optimization.
Customer Demographics:
Age brackets also provide an abundance of insight as to how to market to your respective audiences in the most optimal manner. Cobalt users show a strong presence in the 30-39 and 40-49 age groups, comprising around 60% of their traffic. Understanding each user base helps our clients to customize their offerings to diverse demographics.
Payment Preferences:
Payment methods vary across platforms and age groups. Credit cards dominate among Whitelabel users (60%), while Cobalt users exhibit a more even distribution between debit and credit cards. The alignment of payment preferences with age demographics aids in refining our payment solutions.
Crypto Adoption:
The crypto landscape is evolving slowly, with 23% of Cobalt users owning crypto compared to 7% last year. This data informs our approach to emerging payment methods, recognizing the diverse preferences within each respective customer base.
Net Promoter Score (NPS):
Cobalt's NPS witnessed a remarkable increase from 6 to 43 over the past six months, underlining the positive perception of our services.
Promotions and Discounts:
Differing preferences emerge in how Cobalt users perceive promotions. While our internal Cobalt users favor discount codes, Our other Cobalt clients have seen more success coming from bundles and giveaways. Recognizing these preferences aids in crafting targeted promotional strategies for your clients.
Product Preferences:
Cobalt customers exhibit diverse interests beyond prepaid airtime, including postpaid phones, home internet, streaming services, and eSIMs. Recognizing these preferences informs our clients’ product expansion strategies.
eSIM Adoption:
Approximately half of our customers are familiar with eSIMs, with 52% having purchased at least one in the last 12 months. Insights into customer choices for eSIM providers guide our partnerships and offerings for future ventures into Crypto payment methods.
In conclusion, our End-of-Year Survey has unveiled a wealth of insights that empower us to enhance our services, cater to diverse preferences, and continue being your preferred partner in the ever-evolving technology landscape.
Thank you for being part of the Elemt journey. Here's to a promising year ahead!
Best Regards,
Elemt Technologies
November 13, 2023
Dear Valued Clients and Partners,
At Elemt Technologies, we are always on the lookout for innovative solutions to revolutionize the mobile prepaid industry. Today, we're excited to share insights into the future of mobile technology with a focus on e-SIMs (Embedded Subscriber Identity Modules) and how we are steering in this direction to elevate your mobile experiences.
What are e-SIMs, and How Do They Benefit You?
E-SIMs are an evolution of traditional SIM cards, built directly into your mobile device. Here are some key features and benefits:
Simplified Connectivity: Say goodbye to physical SIM cards and the hassle of swapping cards when changing networks. E-SIMs enable effortless network switching, making international travel and network hopping a breeze.
Enhanced Security: E-SIMs provide robust security features, making it more challenging for unauthorized access to your mobile network, safeguarding your information and ensuring privacy.
Remote Management: Activate or change your mobile plan remotely. No need to visit a store or swap SIM cards. Enjoy the flexibility to choose your preferred carrier and plan directly from your device.
More Space: Without a physical SIM card slot, mobile devices can utilize that space for other advanced features, such as larger batteries or additional functionalities.
Elemt's Vision for e-SIMs
Elemt Technologies is committed to pioneering innovations that shape the future of the prepaid mobile industry. In the near future, we are actively working to integrate e-SIM technology into our solutions to provide you with:
Seamless Connectivity: We aim to offer e-SIM solutions that make switching between mobile networks simpler, providing you with a more convenient and global mobile experience.
Enhanced Security: Your security and privacy are paramount. Our e-SIM solutions will incorporate robust security measures to keep your data safe.
Remote Management: We envision a future where you can manage your mobile plans effortlessly, even in the palm of your hand.
Streamlined Experience: Our goal is to provide you with a hassle-free and feature-rich experience, allowing your mobile device to focus on what matters most to you.
As we set our sights on embracing e-SIM technology, we look forward to the positive impact it will have on you and your clients. We'll keep you updated on our progress, and we're excited to embark on this journey with you.
Stay tuned for more exciting updates from Elemt Technologies. As always, your feedback and ideas are valuable to us. Please feel free to reach out with any questions or suggestions.
Matt Oliveira
Marketing Manager
moliveira@elemt.co
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