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October 23, 2023
Port of Spain, Trinidad and Tobago - ELEMT an affiliate of Prepay Nation, is excited to announce the launch of its latest innovation, a new point of sale web-based solution called HUMMINGBIRD. This groundbreaking point of sale system is designed to enable authorized channel partners to credit both mobile top-ups and data plans to bmobile subscribers directly.
With HUMMINGBIRD, partners of TSTT, and its brand, bmobile, can access their full catalog of products seamlessly, using our secure online application for the sale of prepaid airtime and data, making it easier than ever for stores to process large volumes of traffic, quickly and efficiently.
Our new point of sale solution is designed to be used on any computer, tablet or mobile device, enhancing the ability of channel partners to maximize their sales and profits by giving them access to new products, sales and incentives provided by bmobile.
After researching our client's needs, and meeting with multiple store owners, clerks and customers ELEMT has developed a solution that provides cutting-edge, real-time transaction processing that addresses the main pain points that stores historically had with RTR:
Security features that provide owners with safety and control of their platform users.
Fast purchasing flow which enables clerks to process customers transactions in a more timely fashion.
Ability to process multiple top-ups in the same transaction, significantly reducing wait times.
Transparency for bmobile to manage its partners more closely, giving them incentives and pushing them to achieve targets.
"We're excited to see our platform helping our partners achieve their goals," says Lucas Brasil, the Business Director for ELEMT. "After months of research and meetings with the bmobile team, store owners, clerks, and end-customers, we developed a product that addresses real friction points."
The launch comes at a time when bmobile is experiencing significant growth in its user base and an increasing need for keeping up with customers’ demands.
“The platform is representative of extensive product development to ensure it is tailored to our unique needs and circumstances," says Kashif Greaves, Assistant General Manager Consumer Sales (Ag). “We are confident the introduction of this solution will further propel our business’ objectives of digital transformation and provision of technological tools that support our customers' needs.”
bmobile has already begun deploying Hummingbird to its authorized dealers nationwide. We are excited to introduce this innovative product launch and we are confident that this collaboration will enable our partners to enjoy a new level of convenience and efficiency. As we continue to innovate and improve our portfolio, we look forward to continuing to provide cutting-edge solutions that meet the evolving needs of our customers and their customers along with them.
“The launch of bundle sales at dealer stores is a testament to our dedication to enhancing the customer experience and providing value for money,” added Kashif Greaves. “We have listened, and we are excited to introduce this for our loyal and valued customers and are confident that this collaboration will also enable our partners to enjoy a new level of convenience and efficiency, which will ultimately redound to the benefit of the consumer. Our commitment to enhancing the customer experience and providing convenience and savings has never been stronger,” Greaves continued.
About ELEMT
ELEMT is a cloud-based SaaS company that provides businesses with a comprehensive solution for managing their operations. ELEMT’s platform streamlines and automates key business processes such as marketing, payment facilitation, fraud management, customer service, and data analysis to help companies increase productivity, reduce costs and improve customer acquisition, satisfaction, and retention.
For more information contact: Matt Oliveira - moliveira@elemt.co
About TSTT
TSTT is Trinidad and Tobago’s largest and most advanced provider of integrated
communications solutions to residential and commercial markets. Its digital transformation to an
agile broadband company focuses on investments in technology. As the industry leader
providing both wireless and fiber optic technologies throughout Trinidad and Tobago, TSTT is
able to deliver an unparalleled degree of digital access and solutions that best suit the needs of
its business and residential customers.
January 24, 2024
As we bid farewell to last year, we're excited to share with you the findings from our comprehensive Cobalt Platform End-of-Year Survey, offering valuable insights into the preferences and behaviors of our esteemed Cobalt clients and the clients they in turn host on the platform.
Cobalt Platform:
The Cobalt Platform is a state-of-the-art whitelabel website solution designed to empower mobile operators globally. This innovative platform enables mobile operators to effortlessly sell prepaid airtime and a variety of other products through a fully developed whitelabel site.
Top-up Frequency Insights:
Understanding the top-up habits of your customers is crucial. Cobalt users have seen a pattern of 46% of their user bases topping up once a month. Exploring these distinctions helps both our clients to identify patterns and create plans of actions based on those patterns, as well as helps us be able to tailor our services to meet each client’s diverse needs.
Preferred Platforms:
The battle of platforms reveals that mobile web reigns supreme, claiming 60% preference from Cobalt users as a whole. Additionally, we observe nuanced inclinations towards website usage on computers and native apps, providing valuable insights for platform optimization.
Customer Demographics:
Age brackets also provide an abundance of insight as to how to market to your respective audiences in the most optimal manner. Cobalt users show a strong presence in the 30-39 and 40-49 age groups, comprising around 60% of their traffic. Understanding each user base helps our clients to customize their offerings to diverse demographics.
Payment Preferences:
Payment methods vary across platforms and age groups. Credit cards dominate among Whitelabel users (60%), while Cobalt users exhibit a more even distribution between debit and credit cards. The alignment of payment preferences with age demographics aids in refining our payment solutions.
Crypto Adoption:
The crypto landscape is evolving slowly, with 23% of Cobalt users owning crypto compared to 7% last year. This data informs our approach to emerging payment methods, recognizing the diverse preferences within each respective customer base.
Net Promoter Score (NPS):
Cobalt's NPS witnessed a remarkable increase from 6 to 43 over the past six months, underlining the positive perception of our services.
Promotions and Discounts:
Differing preferences emerge in how Cobalt users perceive promotions. While our internal Cobalt users favor discount codes, Our other Cobalt clients have seen more success coming from bundles and giveaways. Recognizing these preferences aids in crafting targeted promotional strategies for your clients.
Product Preferences:
Cobalt customers exhibit diverse interests beyond prepaid airtime, including postpaid phones, home internet, streaming services, and eSIMs. Recognizing these preferences informs our clients’ product expansion strategies.
eSIM Adoption:
Approximately half of our customers are familiar with eSIMs, with 52% having purchased at least one in the last 12 months. Insights into customer choices for eSIM providers guide our partnerships and offerings for future ventures into Crypto payment methods.
In conclusion, our End-of-Year Survey has unveiled a wealth of insights that empower us to enhance our services, cater to diverse preferences, and continue being your preferred partner in the ever-evolving technology landscape.
Thank you for being part of the Elemt journey. Here's to a promising year ahead!
Best Regards,
Elemt Technologies
November 13, 2023
Dear Valued Clients and Partners,
At Elemt Technologies, we are always on the lookout for innovative solutions to revolutionize the mobile prepaid industry. Today, we're excited to share insights into the future of mobile technology with a focus on e-SIMs (Embedded Subscriber Identity Modules) and how we are steering in this direction to elevate your mobile experiences.
What are e-SIMs, and How Do They Benefit You?
E-SIMs are an evolution of traditional SIM cards, built directly into your mobile device. Here are some key features and benefits:
Simplified Connectivity: Say goodbye to physical SIM cards and the hassle of swapping cards when changing networks. E-SIMs enable effortless network switching, making international travel and network hopping a breeze.
Enhanced Security: E-SIMs provide robust security features, making it more challenging for unauthorized access to your mobile network, safeguarding your information and ensuring privacy.
Remote Management: Activate or change your mobile plan remotely. No need to visit a store or swap SIM cards. Enjoy the flexibility to choose your preferred carrier and plan directly from your device.
More Space: Without a physical SIM card slot, mobile devices can utilize that space for other advanced features, such as larger batteries or additional functionalities.
Elemt's Vision for e-SIMs
Elemt Technologies is committed to pioneering innovations that shape the future of the prepaid mobile industry. In the near future, we are actively working to integrate e-SIM technology into our solutions to provide you with:
Seamless Connectivity: We aim to offer e-SIM solutions that make switching between mobile networks simpler, providing you with a more convenient and global mobile experience.
Enhanced Security: Your security and privacy are paramount. Our e-SIM solutions will incorporate robust security measures to keep your data safe.
Remote Management: We envision a future where you can manage your mobile plans effortlessly, even in the palm of your hand.
Streamlined Experience: Our goal is to provide you with a hassle-free and feature-rich experience, allowing your mobile device to focus on what matters most to you.
As we set our sights on embracing e-SIM technology, we look forward to the positive impact it will have on you and your clients. We'll keep you updated on our progress, and we're excited to embark on this journey with you.
Stay tuned for more exciting updates from Elemt Technologies. As always, your feedback and ideas are valuable to us. Please feel free to reach out with any questions or suggestions.
Matt Oliveira
Marketing Manager
moliveira@elemt.co
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